Blog

2020’s Yummiest Marketing Tool, Really

Written by Nicholas Niebes on 2020-02-26. Posted in Blog, Tourism Engine News and Protips.

What Does a Leads Program and Ice Cream Have in Common? The answer is… this blog post! Here’s the deal: We want to share how implementing a leads program can be a total game changer for any tourism-based business, big or small. If you listen to our spiel and decide it wasn’t worth it, you’ll...

8 Steps to Building a Marketing Calendar

Written by Nicholas Niebes on 2020-01-21. Posted in Blog, Tourism Engine News and Protips.

First things first. All of your marketing efforts, including a marketing calendar, work better with a marketing strategy and plan. Marketing strategies and plans need not take weeks of research or investment but if you are running your tourism business without a strategy or plan, please let us know. ...

Using Prebuilt Sample Templates and HTML Snippets

Written by jasonherzog on 2019-12-17. Posted in Blog, Tourism Engine News and Protips.

This video shows how to create a new email newsletter, load the HTML from a prebuilt sample template, insert a content section using HTML snippets, and insert a standard button using an HTML snippet.

Inbound Marketing vs. Outbound Marketing (and why you need both)

Written by jasonherzog on 2019-02-04. Posted in Blog.

In the world of marketing, there are two primary schools of thought: Inbound and Outbound. Traditional, outbound marketing ruled the scene for, like, literally forever, but has recently taken a backseat to the newcomer in marketing strategy: Inbound. First, we’ll take a look at inbound and outbound...

Conditional Content Basics for Emails in Tourism Engine™

Written by jasonherzog on 2018-04-03. Posted in Blog, Email, Tourism Engine News and Protips.

This will show how to create content that shows for specific conditions. You can show content based on the data in Tourism Engine™. That includes all the data imported into Tourism Engine™ as well. Why You’d Use It Being able to control what content shows based on conditions allows you to understand...

Essential Email Marketing for DMOs

Written by jasonherzog on 2018-03-30. Posted in Best Practices, Blog, Email, Tourism Engine News and Protips.

Remember this movie? And the excitement of hearing that “You’ve got mail!” jingle? Those were the days… It’s 1998. You’ve Got Mail is in theaters. Tom Hanks in his hey-day. The internet is now available to the masses (with dial-up connection!) and email is...

Creating an Animated Slideshow GIF for Use in Email

Written by jasonherzog on 2018-03-08. Posted in Blog, Tourism Engine News and Protips.

We’ve been using animated GIFs in email marketing for over a decade. It’s still an easy way to stand out a little and provide some movement in the otherwise static medium of email. There are virtually no drawbacks to using GIFs, other than the short amount of time it takes to create them....

Marketing Opportunities for Tourism in 2018

Written by jasonherzog on 2017-12-13. Posted in Blog.

The new year symbolizes opportunity, renewal, and a fresh start for many. This time of year, that means we’re assessing the digital landscape and helping clients seize the opportunities that arise from shifts in technology and consumer behavior. Below are a few things to know.

Attracting Tourists to Local Businesses

Written by jasonherzog on 2017-12-01. Posted in Blog.

How local businesses can tap into the tourism economy. Here’s to your success in reaching tourists! Not a DMO or typical tourist attraction? You can still position your business in front of tourists! A few tactics are below. Strong presence on social Tourists are using social media more and...

Why you should invest in visual content in 2018

Written by jasonherzog on 2017-11-28. Posted in Blog.

What’s the ROI on Visual Content? It’s a brand-building effort that requires more time than, say, a promotion or ad campaign. You won’t see the ROI immediately, but any good investment in brand will pay off immensely over time. I gathered some stats to support this argument for...

Agency Tourism Marketing is a full-service marketing agency that caters largely to travel and tourism brands both big and small. We help states, regions, cities, DMOs, CVBs, attractions, and resorts attract more visitors while considering the lasting impacts of their destination marketing and management.